NEWS

MLR Appoints PumpJack Dataworks to Lead Fan-Data Commercial Strategy

DALLAS (March 21, 2022) – Major League Rugby (MLR) announced today that it has appointed the world’s leading fan data specialists – PumpJack Dataworks – to develop a new, custom data infrastructure built entirely around fan engagement. This ground-breaking fan databank will become the engine to enable greater commercial and audience growth for the North American rugby league.

The partnership will focus on developing a fan architecture from which MLR intends to strengthen the league’s existing fan experience and provide improved and outstanding value to new fans increasingly attracted to the sport globally.

With Pumpjack enhancing greater technological collaboration, MLR will be able to deliver invaluable knowledge of its rugby fanbase to its teams, commercial partners and key stakeholders. This investment into pioneering data-technology will empower MLR to innovate and build new commercial opportunities across its digital platforms such as The Rugby Network and the MLR App.

 “We are delighted to be partnering with the team at Pumpjack to help us drive our business forward,” said MLR Commissioner George Killebrew, “Rugby is enjoying a period of rapid growth in North America – and MLR is playing a leading role in its expansion. It is critical for us to understand all elements of our existing fan base both domestically and internationally to ensure we are positioned to attract new fans – and investment to the game.”  

Added Nick Goggans, CEO & founder of Pumpjack, “We are thrilled to be working with MLR at this exciting time in its expansion. As they invest in solutions to manage and monetize their complex data landscape, they need a partner who has a proven history of strong data optimization. The appointment by MLR represents a unique opportunity for us to be able to work with a fast-growing league in a sport experiencing record growth in North America to maximize fan engagement and new revenue. We are proud to add MLR to our existing work in Rugby Union with the Hong Kong Rugby Union and the leading Welsh Club side, Ospreys.” 

About Major League Rugby

Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League evolved from seven teams in 2018, to 13 teams in 2022, featuring 12 from the United States and one from Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans. MLR prides itself in fostering intense and high-stakes competition, while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. For more information about MLR, visit www.MajorLeague.Rugby.

About Pumpjack Dataworks

Pumpjack Dataworks is the market leader in fan data knowledge, providing Teams, Leagues and Federations one universal platform to access all of their available fan data. Only Pumpjack can ingest, automate and analyze all fan data types at scale, across all infrastructures. Data-driven Sports organizations around the world rely on Pumpjack to access and manage their data, safely exchange datasets with partners, and mitigate risk of data leaks and breaches within organizations. Founded in 2018, Pumpjack is headquartered in Fort Worth, TX 

Learn more at www.PumpjackDataworks.com 

For Further Information, please contact

Major League Rugby: arichardson@usmlr.com

Pumpjack: Tom Tercek: tom@pumpjackdataworks.com